Capriotti’s reopens Cheyenne Road shop in Colorado Springs

Capriotti’s Sandwich Shop will reopen its Cheyenne Road location in Colorado Springs on Oct. 13, one month after bringing back its Barnes Road shop under new corporate ownership. The company is using the relaunch to deepen its local comeback with giveaways, a new fries offering and a full menu of signature sandwiches.

Why it matters: - Capriotti’s is trying to rebuild its Colorado Springs footprint after reopening two local restaurants under new corporate ownership. - The Cheyenne Road reopening gives the brand a second chance in one month to win back local customers and signal a longer-term commitment to the market. - The location will debut freshly made fries, adding a new menu item for guests in Colorado Springs.

What happened: - Capriotti’s will hold a grand reopening for its Cheyenne Road shop at 140 E. Cheyenne Road, Suite 110 in Creekwalk on Tuesday, Oct. 13. - The reopening follows the Barnes Road shop’s return to service one month earlier under new corporate ownership. - Ashley Morris, Capriotti’s CEO, said the Barnes Road response showed how much the brand means to Colorado Springs.

The details: - The first 50 customers at 9 a.m. will receive a free small 8-inch sub for a future visit. - Guests can spin a prize wheel throughout the day for swag and prizes. - During lunch and dinner, guests can enter a raffle for a Capriotti’s swag bag. - The Cheyenne Road shop will serve the full lineup of fan favorites, including The Bobbie, the Capastrami and the Classic Cheesesteak. - The menu also includes the limited-time Cooper Sharp Cheesesteak. - Regular hours are Sunday through Thursday from 9 a.m. to 9 p.m. and Friday and Saturday from 9 a.m. to 10 p.m. - The restaurant will offer dine-in, pickup, delivery and catering. - Customers can join Capriotti’s Rewards by giving a phone number at checkout or enrolling at free sub signup. - The rewards program offers a free small 8-inch sub through SMS enrollment, plus points, early access to new menu items and a birthday reward. - The company’s website is More information.

Between the lines: - Capriotti’s is pairing a local reopening with familiar brand-building tactics: giveaways, loyalty sign-ups and a limited-time sandwich offer. - The Cheyenne Road shop is part of a broader effort to restore trust after a period of change in the market. - Morris framed the reopening as both a business reset and a community return, which suggests the company sees Colorado Springs as a priority location.

What’s next: - Capriotti’s will lean on the Cheyenne Road reopening to add momentum after the Barnes Road relaunch. - The company is likely to use its rewards program and local service options to drive repeat visits after the reopening day promotions end. - The Colorado Springs comeback will depend on whether the two reopened shops can turn initial interest into steady traffic.

The bottom line: - Capriotti’s is back in Colorado Springs with a second reopening, a new menu draw and a clear push to reestablish itself in the market.